A prostitution scandal in Serie A

Young, attractive, and wealthy. On top of that, so famous they can’t go just anywhere. They seek discretion, and sometimes in that search—they find trouble. More than 70 Serie A footballers from Inter, Milan, Juventus, Sassuolo and Verona ended up on the client list of an agency suspected of organizing prostitution. The “company” was registered in Cinisello, about ten kilometers from Milan, and was headed by 37-year-old Emanuele Butini and his partner Debora Ronchi. Two more of their associates are also under house arrest.

At first glance, nothing illegal seemed to be going on. It was even advertised on Instagram, on the page “Made_luxury_concierge,” followed by numerous Serie A footballers, which also boasted of organizing entertainment in other countries, primarily on the Greek island of Mykonos. In Milan, it usually started with dinner at an upscale restaurant, followed by nights out at the famous “Just Cavalli” nightclub and the “ME” hotel—where, of course, there wasn’t much dancing. The clientele was diverse, but had one thing in common—they were wealthy. Footballers, celebrities, businessmen, even a Formula 1 driver, as revealed in wiretapped conversations:

“I have a friend who is a Formula 1 driver and wants a paid girl. Do we have one? I’ll send him a Brazilian” came the reply.

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The entire operation began advertising back in 2019 and, witnesses revealed, continued even during the COVID-19 lockdown—particularly strict in Italy. The privileged still partied as if everything were normal. Emanuele Butini and Debora Ronchi ran everything. They maintained contacts with club owners they cooperated with, brought in the girls, and gave specific instructions to employees. The two kept 50 percent of what the women earned through prostitution, sometimes allegedly even forced. One Colombian woman, evidence shows, was paid 1,000 euros for sex with a client in 2022 and kept 500. On top of that, she had to pay Butini and Ronchi for the rooms where everything took place.

Wiretapped conversations also revealed that in December 2025 another woman became pregnant with a well-known footballer. All client names are known to the authorities, but Judge Chiara Valori is currently not allowing them to be made public. More than 100 women were involved in the entire operation, both Italians and foreigners, although not all worked as escorts. Some only posed for advertising, acted as hostesses, or accompanied clients during nights out—during which, bizarrely, a so-called “balloon drug,” or laughing gas, was used, causing euphoria without leaving any trace in the body, allowing even footballers to “have fun.”