Kenyans set to enjoy 2026 FIFA World Cup on Free-to-Air channel
Reading Time: 2min | Fri. 05.06.26. | 09:44
The development comes as a major boost for football enthusiasts across the country, ensuring widespread access to the world’s biggest sporting event
Kenya Broadcasting Corporation (KBC) has secured the Free-to-Air (FTA) broadcasting rights for the 2026 FIFA World Cup, paving the way for millions of Kenyans to watch the global football spectacle live without the need for paid subscriptions.
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The announcement was made by KBC Managing Director Mrs Agnes Kalekye, who revealed that the acquisition of the rights was made possible through financial support from the National Treasury.
“We can confirm that, through the Cabinet Secretary for the National Treasury, Hon. John Mbadi, funds were approved to enable KBC to acquire the Free-to-Air broadcasting rights for the 2026 FIFA World Cup.
This means Kenyans will be able to watch all World Cup matches live and free on air without any subscription charges,” she stated.
The development comes as a major boost for football enthusiasts across the country, ensuring widespread access to the world’s biggest sporting event.
The 2026 FIFA World Cup is scheduled to run from Thursday, 11 June to Sunday, 19 July, and will be jointly hosted by three North American nations — the United States, Canada, and Mexico. It will mark a historic milestone as the first World Cup to be staged across three countries.
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This year’s tournament will also introduce an expanded format featuring 48 teams, an increase from the traditional 32-team competition, providing more nations with an opportunity to compete on football’s grandest stage.
The opening match is set to be played at the iconic Estadio Azteca in Mexico City, with hosts Mexico expected to headline the curtain-raiser against South Africa. The tournament will culminate with the final and closing ceremony at MetLife Stadium in New York/New Jersey.
Africa will have a record 10 representatives at the tournament. The continent’s qualified nations include South Africa, Algeria, Senegal, Cape Verde, Ghana, Egypt, Morocco, Tunisia, DR Congo, and Côte d’Ivoire.
Defending champions Argentina will head into the tournament seeking to retain the title they won in Qatar in 2022. The La Albiceleste will be aiming to make history by successfully defending the title and securing a fourth FIFA World Cup crown.