Inaugural Hell's Gate cycling festival receives massive boost from KBL

Kenya Breweries Limited (KBL), through their low-alcohol beer brand, White Cap Crisp, have announced their support for the inaugural Hell’s Gate Biking Festival. 

The Festival is a recreational cycling and adventure spectacle that is geared towards creating awareness on environmental conservation in Kenyan National Parks, with the first of the cycling festival set to take place at the Hell's Gate National Park on 19 and 20 August.

The event is expected to draw more than 5000 seasoned and novice cyclists, thereby bolstering efforts to promote the sustainability agenda and socio-economic initiatives at the park.

This will be the first Biking Festival to be hosted at a National Park in East and Central Africa; a spectacle that will encourage the growth of the sport within the country.

"We are delighted to have KBL come on board for this year’s biking festival. The fact that White Cap Crisp made the decision to involve itself in an event like this during its inaugural edition is testament to the positive work being done to increase the awareness and support around the environmental conservation agenda.

Preparations for this year's event are nearly complete; as we close in on the festival in two weeks’ time. We expect another great outing for both participants and fans to one of Kenya's most spectacular parks in the country," Said Jeremiah Njanja, Whistle Africa Events Proprietor and Hell’s Gate Biking Festival Organiser said. 

Speaking on their involvement, White Cap Brand Manager Prudence Mukami endorsed the role the Festival will have in the continued sensitisation of Kenyans to the environmental conservation agenda through the event. 

"We are thrilled to participate in this Festival, which is, for the first time, being held at a Kenyan National Park. We remain committed to promoting sustainable practices in all our engagements and collaborating with trailblazing organisations such as Whistle Africa Tours will help raise awareness about this critical agenda among our stakeholders," she said.

The 2023 edition of the event that will be held at the Hell’s Gate National Park will see part of the funds raised go towards increasing sustainability efforts around the park and its environs.