Why Mozzart Bet continues to invest in the development of local sports
.jpg)
.jpg)
Reading Time: 2min | Thu. 18.06.26. | 10:13
The gaming giants have increasingly been pumping money into local sports since they entered the Kenyan market, including the last three years as the title sponsors of the Kenyan Cup
Mozzart Bet Kenya Limited Country Director Sasa Krneta has opened up on why the company keeps investing in local sports in Kenya.
Download our Mozzart Sport app for more news.
The gaming giants have increasingly been pumping money into local sports since they entered the Kenyan market, including the last three years as the title sponsors of the Kenyan Cup.
Mozzart Bet are also the official sponsors of the Kenyan men's and women's national volleyball teams, Wafalme Stars and Malkia Strikers, respectively; a record six football teams; as well as the Chemususu Dam Half Marathon, among other sporting events.
Speaking after the glamorous final of the 2026 Mozzart Bet Cup, Krneta disclosed the company's interest in pumping hundreds of millions into the sports sector.
“We invest much in the Cup and local sports because we like local sports and, in this case, local football, and would therefore want it to grow as much as it can,” said Krneta.
“It is also beneficial to connect our brand to the people, and if budget allows, we would be glad to increase even further our support for local sports and the Mozzart Bet Cup,” he added.
The experienced administrator, who was impressed with how the Mozzart Bet Cup finals held at Kwale Stadium turned out, also disclosed why the final was devolved.
“We are happy with how it happened in Kwale. It was time to go out of Nairobi and take the game far and wide, and we saw many people who like local football show up for the final.
The match was well populated with full stands, and I am thankful to the federation as well as my team at Mozzart Bet for making it a success,” he remarked.
The 2026 edition of the prestigious cup was the first after Mozzart improved its sponsorship of the cup to a record Ksh90 million three-year deal from an initial Ksh60 million.
The improved sponsorship saw the prize money increase significantly, with the winners walking home with Ksh3 million and runners-up with Ksh2 million, while the third and fourth-placed teams banked Ksh1.5 million and Ksh1 million, respectively.
Additionally, the 2026 edition saw a newly introduced prize money for individual performances, with the Most Valuable Player (MVP) pocketing Ksh200,000 and a personalized trophy, while the best defender, midfielder, golden glove, and golden boot winners won Ksh150,000 each.
The young player walked home Ksh100,000 richer while the much-coveted humanitarian check of Ksh100,000 awarded to Man of the Match winners from the quarterfinals continued to impact the community beyond sports.