Numbers that made 2025 AFCON most-watched continental football tournament in history
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Reading Time: 2min | Thu. 29.01.26. | 16:03
CAF highlighted that this explosion of TikTok content introduced the tournament to new and younger audiences
The 2025 Africa Cup of Nations (AFCON) hosted in Morocco has broken new ground with a record six billion digital views across social media platforms during the competition.
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CAF reports that more than 5.2 billion of these were video views, making AFCON Morocco 2025 the most-watched continental football tournament in history. These numbers underline the tournament’s growing global influence and the unmatched passion of African football fans.
One of the biggest areas of growth for CAF has been engagement with the African diaspora, where millions of new audiences and users tuned in to follow the action.
The milestone positions Africa’s flagship football event at the top of global digital engagement, surpassing all previous comparable continental tournaments.
CAF stated that content from AFCON Morocco 2025, from breathtaking goals and dramatic match moments to behind-the-scenes access and fan reactions, travelled at remarkable speed across borders, languages, and cultures, reinforcing the competition’s status as a truly global spectacle.
Fans themselves were central to the tournament’s success. CAF recorded a total of 285 million interactions, reflecting an unprecedented level of engagement and emotional investment in the competition.
TikTok emerged as the beating heart of the tournament’s digital ecosystem. According to CAF, more than one million fan-generated videos were created under #AFCON2025, turning the competition into a cultural movement that extended far beyond the pitch.
Fans showcased creative goal celebrations, tactical breakdowns, humour, music, and fashion inspired by the tournament, telling their own stories in real time.
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CAF highlighted that this explosion of TikTok content introduced the tournament to new and younger audiences, amplifying African football culture on a scale never seen before.
The platform became a global stage where players, teams, and supporters connected directly, breaking down traditional barriers between the game and its fans.
CAF said that the digital success of AFCON Morocco 2025 reflects the organisation’s continued commitment to innovation, fan engagement, and global growth.
With record-setting numbers and a vibrant online community, the tournament has set a new benchmark for how football in Africa is experienced, shared, and celebrated around the world.
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